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Our Story

Our Story

 In August 2013, we started as a one-woman  shop in Manila, Philippines when Donna Aguirre discovered a love for making handmade watches with unique dial designs. Her most popular designs include Map of the World , Florals and other Boho elements. Later on she created designs about Nature, Space and almost everything that fits her fancy. The process of watch making has been a never ending innovation  as time goes by using various materials like leather, silicone, fabrics and metal. Each and every details are carefully processed in her home studio and has been also a workplace for individuals in the same community. The warm support from the handmade world is truly an inspiration. There are almost 400 designs to choose and has made custom and personalized watch designs for individuals and corporations around the world. To date , there has been 50,000++ watches made and delivered by Freeforme locally and international.  

Giving back

We had that piece of market in the watch making industry and we wanted to give back and share the blessings to the community and certain charitable institutions and fund raising projects for a cause. We welcome your proposals.

Press and Media

Freeforme has been truly a favorite in Pinterest, Polyvore, Tumblr and other social media sites. We also wanted to thank our supportive bloggers and influencers , magazine features for sharing our work. Again thank you , and thank you.

70 Mc Arthur Highway, Marulas 

Valenzuela City 1440 


Phone : +639271217789